diff --git a/gum/README.md b/gum/README.md
index 2a2380534..75091c02b 100644
--- a/gum/README.md
+++ b/gum/README.md
@@ -44,6 +44,10 @@ To use Disqus, add the Disqus site name via the following variable.
 DISQUS_SITENAME = ''
 ```
 
+
+To add content or markup to the footer of every page: Add an `extra_footer.html` file to
+a directory in your `THEME_TEMPLATES_OVERRIDES` path. It is empty by default.
+
 Other features include:
 
 ```
diff --git a/gum/templates/base.html b/gum/templates/base.html
index 998cac0ae..bb455491f 100644
--- a/gum/templates/base.html
+++ b/gum/templates/base.html
@@ -122,6 +122,7 @@ <h1><a href="{{ SITEURL }}/">{{ SITENAME }} <strong>{{ SITESUBTITLE }}</strong><
         <footer id="credits" class="row">
           <div class="seven columns left-center">
 
+          {% include 'extra_footer.html' %}
                    <address id="about" class="vcard body">
                     Proudly powered by <a href="http://getpelican.com/">Pelican</a>,
                     which takes great advantage of <a href="http://python.org">Python</a>.
diff --git a/gum/templates/extra_footer.html b/gum/templates/extra_footer.html
new file mode 100644
index 000000000..c4ec353d6
--- /dev/null
+++ b/gum/templates/extra_footer.html
@@ -0,0 +1 @@
+<!-- override this to add custom footer html -->