diff --git a/pkg/resources/constants.go b/pkg/resources/constants.go
index c117fe98..4a79991a 100644
--- a/pkg/resources/constants.go
+++ b/pkg/resources/constants.go
@@ -25,6 +25,8 @@ const (
 	SecretsDir = "/etc/secrets/"
 	// ConfigMapsDir is the the directory to mount volumes from ConfigMaps
 	ConfigMapsDir = "/etc/configmaps/"
+	// StatefuleSetTemplateLabelsEnvVarName is the name of the envvar containg label/value map for pods created from the statefulset's template
+	StatefuleSetTemplateLabelsEnvVarName string = "STATEFULSET_TEMPLATE_LABELS"
 )
 
 var (
@@ -35,7 +37,7 @@ var (
 // JBossHome is read from the env var JBOSS_HOME or, in case of a Bootable JAR, from JBOSS_BOOTABLE_HOME
 func JBossHome(bootable bool) string {
 	if bootable {
-		return  os.Getenv("JBOSS_BOOTABLE_HOME")
+		return os.Getenv("JBOSS_BOOTABLE_HOME")
 	}
 	return os.Getenv("JBOSS_HOME")
 }
@@ -43,7 +45,7 @@ func JBossHome(bootable bool) string {
 // JBossHome is read from the env var JBOSS_HOME or, in case of a Bootable JAR, from JBOSS_BOOTABLE_DATA_DIR
 func JBossHomeDataDir(bootable bool) string {
 	if bootable {
-		return  os.Getenv("JBOSS_BOOTABLE_DATA_DIR")
+		return os.Getenv("JBOSS_BOOTABLE_DATA_DIR")
 	}
 	return os.Getenv("JBOSS_HOME")
 }
diff --git a/pkg/resources/statefulsets/statefulset.go b/pkg/resources/statefulsets/statefulset.go
index 1c2a0206..14fb75be 100644
--- a/pkg/resources/statefulsets/statefulset.go
+++ b/pkg/resources/statefulsets/statefulset.go
@@ -1,6 +1,7 @@
 package statefulsets
 
 import (
+	"encoding/json"
 	"os"
 	"path"
 
@@ -48,6 +49,7 @@ func NewStatefulSet(w *wildflyv1alpha1.WildFlyServer, labels map[string]string,
 	labelsForActiveWildflyPod := wildflyutil.CopyMap(labels)
 	labelsForActiveWildflyPod[resources.MarkerOperatedByHeadless] = resources.MarkerServiceActive
 	labelsForActiveWildflyPod[resources.MarkerOperatedByLoadbalancer] = resources.MarkerServiceActive
+	applyLabels(resources.StatefuleSetTemplateLabelsEnvVarName, labelsForActiveWildflyPod)
 
 	wildflyImageTypeAnnotation := resources.ImageTypeGeneric
 	if w.Spec.BootableJar {
@@ -193,7 +195,7 @@ func NewStatefulSet(w *wildflyv1alpha1.WildFlyServer, labels map[string]string,
 		})
 		volumeMounts = append(volumeMounts, corev1.VolumeMount{
 			Name:      "standalone-config-volume",
-			MountPath: path.Join(resources.JBossHome(w.Spec.BootableJar),"standalone/configuration/standalone.xml"),
+			MountPath: path.Join(resources.JBossHome(w.Spec.BootableJar), "standalone/configuration/standalone.xml"),
 			SubPath:   "standalone.xml",
 		})
 	}
@@ -340,7 +342,7 @@ func envArgsForBootableJAR(defaultDataDir string) []corev1.EnvVar {
 	return []corev1.EnvVar{
 		{
 			Name:  "JAVA_ARGS",
-			Value: "-Djboss.server.data.dir="+path.Join(resources.JBossHomeDataDir(true), defaultDataDir) + " --install-dir=" + resources.JBossHome(true),
+			Value: "-Djboss.server.data.dir=" + path.Join(resources.JBossHomeDataDir(true), defaultDataDir) + " --install-dir=" + resources.JBossHome(true),
 		},
 		{
 			Name:  "JBOSS_HOME",
@@ -348,3 +350,19 @@ func envArgsForBootableJAR(defaultDataDir string) []corev1.EnvVar {
 		},
 	}
 }
+
+func applyLabels(envvar string, labels map[string]string) {
+	labelsFromEnv := os.Getenv(envvar)
+	if labelsFromEnv == "" {
+		return
+	}
+	var labelMap map[string]string
+	if err := json.Unmarshal([]byte(labelsFromEnv), &labelMap); err != nil {
+		return
+	}
+	if len(labelMap) > 0 {
+		for name, value := range labelMap {
+			labels[name] = value
+		}
+	}
+}